AGING AWARENESS PROGRAMS
FEATURED AGING AWARENESS PROGRAM
Global campaign to fight ageism and age discrimination by involving older adults in fighting for equal rights.
AGING AWARENESS, SENSITIVITY SELF-CONFIDENCE PROGRAMS
Free video and senior sensitivity training teaching school children how to dispel misconceptions about seniors. Based in Manitoba Canada.
Irish students learn about Irish history through the lives of elderly "back in the day" and receive school credit. This senior sensitivity training not is only educational but increases awareness of seniors. Ireland.
School Action for Value Education Program
Adding values education, aging awareness and senior sensitivity training to Indian school curriculums to encourage children to treat the elderly with respect and understanding.
Across India. Watch Video
Senior sensitivity training, simulating what it may feel like to physically and mentally age by stuffing cotton in ears and putting rubber bands around hands. Across the USA.
Geriatric care and training for doctors at Cedars Sinai. The Center provides older adults and caregivers with a holistic approach to healthcare covering the functional, physical, mental and social engagement aspects of aging. New York, USA. Watch Video
Senior sensitivity training for organizations to appreciate cultural differences and diversity in program development geared towards older adults. Based in
San Francisco,California, USA.
Senior Sensitivity Program
Senior sensitivity training for young people. Youth can understand the elderly better by sharing experiences and by learning through sensory exercises what it actually feels like to grow old. Illinois, USA
You Can Help Seniors Program
A television show that encourages kids to help the elderly in fun ways and at the same time receive senior sensitivity training. PBS stations across the USA.
Jewish leaders receive senior sensitivity training by learning how to engage the elderly and address their ever changing challenges.
Senior awareness and sensitivity training video for employers so that organizations can better understand and employ the talent, energy and expertise of seniors. Based in Pennsylvania, USA. Program training available to all.
Senior sensitivity training for landlords in the United Kingdom on how to deal with elderly tenants and their specific needs and issues. England, United Kingdom. (UK)
Senior sensitivity training and awareness campaign to challenge the negative perceptions society has about older people in the United Kingdom.(UK)
Global senior awareness and aging sensitivity campaign by HelpAge International to fight age discrimination. International. Watch Video
American Society on Aging provides education and senior sensitivity training for professionals on diversity and multicultural aging to be used in the development of institutions and programs. Across USA.
American Society on Aging provides senior awareness and sensitivity training for professionals and others on advocating for the rights and well being of seniors.
A research lab of the Massachusetts Institute of Technology (MIT) with the purpose of inventing new ideas and technologies to allow older adults to continue to life well independently as they age.
Based in Massachusetts. Watch Video
Resource materials to educate health care professionals, researchers, and policy analysts on diversity and culturally sensitive issues associated with aging and health. Based in Stanford, California, USA.
Age Gain Now Empathy System Program
AGNES is a suit designed by the Massachusetts Institute of Technology 's AgeLab to simulate what it feels like to age providing hands on senior awareness and sensitivity training. Massachusetts, USA. Watch Video
Senior Sensitivity Training Program
Philanthropy training curriculum for youth to increase understanding and sensitivity of seniors and those with disabilities. Available for free online.
Get Old Campaign Program
A campaign and interactive website for all ages to share their stories and thoughts on what it means to get old. A forum for rethinking what it means to age, challenging aging stigmas and how to get older and learn live better. Available free online.
Senior Sensitivity Training Session Guide
A guide on how to conduct senior sensitivity training for students, youth or others who work with seniors. The training seeks to increase awareness of some of the challenges seniors may face. Available free online.
A group of college, high school, and graduate school students that is increasing awareness of aging and the elderly. To encourage younger people to have more awareness, love, compassion, and respect for seniors and to understand issues that they deal with in particular Alzheimer's disease. Los Angeles, California. Watch Video
Simulated aging trainings where participants can feel what it's like to age through sensory exercises such as modified eye glasses to simulate vision loss and putting rubber bands around hands to simulate arthritic symptoms. Available in Florida.
Trains and encourages leadership in professionals of color and their critical role in the field of aging.
The Leadership Council of Aging Organizations is a group of organizations concerned with advocating for the well-being of older adults and is committed to representing interests such as ageism and health care policy. Across the USA.
Association of Gerontology
The Australian Association of Gerontology connects professionals working in the aging related services industry and promotes awareness of aging related issues.Australia.
Grey Pride is a campaign to raise awareness about the issues and challenges experienced by older people, such as ageism, stereotypes and other common misconceptions surrounding aging. United Kingdom.
Global Action on Aging researches critical worldwide aging related issues and publishes reports. Issues relating to older adults such as income support, health access, and human rights are covered so that the quality of life of older adults worldwide can be improved. International.
Happy Older People Campaign
A global social media campaign encouraging the younger generation to connect with the older generation. Younger generations are to ask an older person 'What makes you happy?' The answer and a picture or video is then posted online on Facebook or Twitter using the hashtag #happyolderpeople. The goal is to increase awareness of aging and the positive contributions of older adults to society.
Economic Security Initiative
The Elder Economic Security Initiative is a national campaign that responds to the economic uncertainty and challenges facing seniors in America. The aim of the initiative is to make certain that low and moderate income seniors and seniors living in poverty can age in place with economic certainty and dignity. Across the USA. Watch Video
A national campaign to tackle age-based prejudice and ageism. The project includes an animated film put together by an intergenerational group of students, artists and animation experts from the British Film Institute and Magic Me. United Kingdom. Watch Video
The National Council on Aging’s Trailblazers in Aging Awards recognizes individuals and organizations helping to create a society where all people are able to age with dignity, purpose, and security.
USA. Watch Video
Intergenerational activities that connect older adults and students along with aging sensitivity training for youth to learn about the aging process. Maryland, USA.
A national photo essay exhibit showcasing older adults living mentally active lives without allowing age be a barrier. Across the USA. Watch Video
A campaign to photograph 100 centenarians in each of the 50 United States with the end result representing over 10,000 years of living.
Across the USA.
An award competition for the best short film and public service announcement addressing ageism.
Across the USA.
Alliance dedicated to aging related research, improving the health of older adults and advocating for issues that affect seniors.
Washington, D.C. USA.
A research institute for advancing the science of aging. Ontario, Canada.
Provides free advocacy, information and education on aged care services with the goal of educating and empowering older adults on their rights with respect to aged care homes and aged care services. Australia.
Center for the Future of Aging
A think tank which works to promote healthy and purposeful aging through education, publications, policy initiatives and research. Online with offices in Santa Monica, Washington, London, Singapore.
A campaign using research, commentary and storytelling to challenge ageism and promote elder rights. Canada.
A postsecondary institution conducting aging related research to improve the lives of older adults, their families and communities. Canada. Watch Video
The International Conference on Geriatrics & Gerontology brings together Geriatricians, Gerontologists, Doctors, Professors, Social workers, Palliative Care Specialists, Nurses, Health Care Administrators, Researchers and Students from around the world to discuss the latest research on aging related issues, achievements and advancements in the field of Geriatrics and Gerontology. International. Watch Video
A campaign initiative to encourage people to change the way they look at aging and taking care of aging parents in India. The goal is to increase awareness and sensitize the public about the state of the vulnerable elderly so that seniors can live with the social security and emotional support necessary to live a dignified life. Across India.
The International Association of Gerontology and Geriatrics conducts gerontological research and training worldwide by working with international, inter-governmental and non-governmental organizations. International.
INNOVAGE is a project dedicated to developing, testing, surveying and cataloging, social innovations that will have a solid impact on improving the quality of life and well-being of older people. United Kingdom.
Annual creative aging festival bringing together older people and others across generations to celebrate, share stories and explore what aging means. Scotland. Watch Video
A photography project following older adults who are living their passion and leading full and active lives. Online.
The Gilbrea center conducts aging related research, suggests changes in aging policy and advocates for older adults. Canada. Watch Video
Annual day celebrating grandparents with the aim of recognizing the importance of grandparents in society and their valuable influence on future generations.
New South Wales NSW
An inter-generational project that encourages kids to turn to older adults and engage in conversation before getting online for answers. The project allows the younger generation to benefit from the valuable wisdom and experience of seniors. New South WalesNSW
Engaging older adults and youth in intergenerational activities.The program tackles ageism, improves communication between older adults and youth and increases understanding between the two generations.
Scotland. Watch Video
Brings older people and younger people together to discuss everything from stereotypes of each group to interests and opinions. The program aims to connect different generations together, increase awareness of ageism, have fun and reduce social isolation. Scotland.
Supports healthy aging through biomedical research to help individuals live longer, healthier lives. USA. Watch Video
Campaign to raise awareness for long-term care services and to support the caregiver workforce that in turn supports California's aging population. The goal is to mobilize change, affect legislation and provide additional resources for older adults.
A network of organizations committed to the well-being of older adults challenging misconceptions about aging and empowering seniors. Vancouver, B.C. Canada. Watch Video
Resources, information and training to help prepare social work students treat older adults. The aim of the program is to help clarify and strengthen the role of social work in elder care and to meet the social and emotional needs of older adults. Virginia, USA. Online.
A campaign redefining what it means to age by sharing and posting stories about how people are staying active, relevant and vibrant as they age. The aim is to inspire positive aging and to challenge aging stereotypes. USA.
An annual celebration during the month of May to honor older adults, the contributions they make to their communities and to recognize the importance they hold.
Across the USA.
Ageism During COVID-19
A campaign that stands against ageism during the COVID-19 pandemic. The campaign asks community members to ensure that the interests and concerns of older adults are heard by decisionmakers and to ensure equity and rights during the COVID-19 pandemic regardless of age. International.
Age awareness training for intergenerational workplace teams providing sensitivity training for employers and employees. Training covers how intergenerational practices can benefit the workplace. Scotland, United Kingdom.
The Top 7 Over 70 Awards recognizes older adults who
are transitioning or have started new ventures and initiatives later in life. Calgary, Alberta, Canada. Watch Video
A fellowship for leaders in health and aging policy for older adults. The fellowship trains and equips leaders with the necessary skills to shape policy.
New York City, NY, USA.
Provides grants and funding for aging related start-ups and projects that improve the lives of the older adults and their caregivers. Colorado, USA.
Advocates for older adults so that they have access to home and community support services. Illinois, USA.
Age Friendly Business Certification
Elders in Action helps businesses assess their level of elder friendliness. Businesses can better serve the senior market by providing catered products and service and older adults can receive a more pleasant service experience. Portland, Oregon, USA.
Increasing awareness of the purchasing power of seniors by holding an International competition for excellence in marketing to the senior market.
Program available and open Internationally.
Senior marketing awards recognizing the best marketing, communications, educational materials and programs for older adults. Across the USA.
Zillner is a marketing and advertising company dedicated to the unique needs of businesses serving the senior consumer. Zillner provides targeted marketing to older adults catering to their unique needs and wants. Businesses are providing with a better understanding of the senior market. Across the USA.
Seniors go undercover to evaluate how sensitive a business is to the needs of older adults. Volunteers report back to the organization Action for Older People on how elder friendly a business is which then makes a decison on granting an elder friendly seal of approval.
New York, USA. Watch Video
American Society on Aging provides education and senior awareness and sensitivity training for businesses on the aging population's consumer habits, boomer lifestyles, marketing, legal, workplace and retirement issues.
Senior Online Marketing
Marketing to baby boomers with the help of online senior marketing targeted techniques. To cater to the unique needs and wants of the boomer age group by using senior market research.
Based in Illinois, USA.
Senior Market Training
The Society of Certified Senior Advisors provides in-depth training and credentials to professionals in any industry so that they can effectively work with and interact with senior clients and the senior market. Sensitivity training helps those working with seniors and the senior market to better understand the aging process and their target market.
Across the USA.
InnovateLTC provides aging technology research, testing and distribution for new, innovative aging related products and services for entrepreneurs, start ups and venture capitalists so that they can help older adults live more independently.
Based in Kentucky, USA. Watch Video
Aging related issues conference for professionals who work with older adults, businesses and others to learn about the growing aging aging related products and services. Across the USA.
Senior marketing company that assists businesses in catering their marketing strategy, message, product and/ or service to the senior/boomer market. Across the USA.
A consulting company that helps companies connect with the mature market and develop innovative aging related products, services and programs. The aim is to help companies design better products and services which will allow older adults live more independent lives. Massachusetts, USA.
An educational program to inspire entrepreneurs and innovators to create businesses that provide goods and services to serve the needs of aging populations around the world. Based in Singapore and Sweden.
A yearly exhibition featuring the latest products, services and trends for the senior market. Senior providers and exhibitors catering to the senior market connect and exchange information on products and services. Canada.
Providing businesses in the United Kingdom with senior awareness and sensitivity training so that products and services are better able to reach the senior market.
The Nesta Ageing Well Challenge Prize rewards innovative ideas and projects that help people age well with a cash prize and other start up resources that will help bring their innovations and ideas to life.United Kingdom.
Aging2.0 connects, educates and supports startups and innovators so that they can improve the lives of older adults and long-term care. Aging 2.0 combines innovation, technology and aging to better serve the senior market. International. Watch Video
Institute for Disabled
Researches and publishes free consumer reports on issues of concern to disabled and older adult consumers. The aim is provide practical information needed by disabled and older adult consumers along with better designed products and services which meet the needs of the market.
Innovators in Aging
The Revera Innovators in Aging Program partners with and invests in innovative companies which aim to improve the lives of older adults. Canada.
Aging Gracefully Lab
Designs aging related technology to provide products and services that help support older adults. The lab works to make tasks easier and experiences more pleasant for older adults and to keep them independent for as long as possible. Canada.
A community of researchers, older adults, caregivers and others working to find technology-based solutions to make difference in the quality of life of older adults. Canada. Watch Video
Senior Care expo held in China to exhibit and encourage businesses and services catering to the senior care market including senior housing, health care, technology and rehabilitation. The goal is to help meet the demand of the increasing aging market in China.
SAGE's caregiver sensitivity trainings help support LGBT caregivers who may face obstacles from healthcare laws that privilege biological families and those who may lack resources.
New York, NY USA.
Seminars and webinars providing training to health care providers and advocates on transgender elder issues and sensitivities.
Milwaukee, WI, USA.
Education & Training
Health care providers and community members are provided with LGBT senior cultural competency and sensitivity training so that they can better relate to low-income elder LGBT and HIV/AIDS populations.
Los Angeles, CA, USA.
Cultural Competency Program
LGBT cultural competency training to educate nursing care facilities, assisted living, palliative care and other organizations and agencies that work with LGBT seniors.
New York, NY, USA.
LGBT senior cultural competency and sensitivity training to help housing developers, older adult housing facilities and retirement communities build environments and programs welcoming for LGBT seniors. New York, NY, USA.
With Pride Project
Cultural readiness and sensitivity training for working with LGBT seniors. The program also researches aging and health needs of LGBT seniors and increases awareness of issues.
Seattle, Washington, USA.
Education and LGBT senior sensitivity training for professionals and others on LGBT aging related issues by the American Society on Aging. Across the USA.
LGBT senior sensitivity training for administrators and staff of nursing homes, assisted living residences, home care agencies, senior service providers, and friends and families of LGBT seniors.
In Colorado, USA.
Advocates for and provides services such as LGBT senior sensitivity training for lthose who esbian, gay, bi-sexual and transgender (LGBT) seniors.
Boston, U.S.A. Watch Video
A comprehensive LGBT senior sensitivity training to help health and other service providers create welcoming, supportive and safe environments for Lesbian, gay, bisexual, and transgender (LGBT) seniors.
San Francisco, California, U.S.A.
The Gay & Grey Program enhances the lives of older gay, lesbian, bisexual and transgender (LGBT) community members through LGBT senior sensitivity trainings, education, advocacy for inclusive LGBT senior housing along with providing a safe space for LGBT seniors to gather and connect with community. Portland, Oregon, USA.
An organization which provides social support services, sensitivity training and a caring community for Lesbian, Gay, Bi-Sexual and Transgender (LGBT) seniors. San Francisco and Bay Area, California, USA. Watch Video
A national network of older lesbians over age 60 fighting against ageism through public awareness, education and public discourse. Across the USA. Watch Video
The largest organization providing LGBTQ+ cultural competency training along with information and support services to older Lesbian, Gay, Bisexual and Transgender (OLGBT) people in the UK. United Kingdom.
A guide that offers practical advice to care organizations which provide support services to older lesbian, gay and bisexual LGBTQ+ people. United Kingdom.
A training program for aging service staff members on how to interact with sensitivity when working with LGBT older adults.The goal is to ensure that aging services providers, facilities, staff and caregivers are trained with the appropriate skills when caring for LGBT seniors. Philadelphia, USA.
Advocates for elders across racial, ethnic, and cultural communities on aging-related policies and programs. To provide a voice for the the diverse challenges all elders face and to promote a federal agenda to improve the health, economic security, dignity, and well-being of older adults. Across the USA.
Provides cultural competency and LGBTQIA+ friendly education and training to senior service providers, staff, caregivers, the community, and advocates for equity and inclusion for lesbian, gay, bisexual, transgender, queer, questioning, intersex, and asexual older adults.Boston, Massachusetts, USA.
Provides information on support services and programs for LGBT+ older adults and caregivers along with education, trainings and social gatherings. Illinois, USA. Watch Video
Seniors in Ireland are taught how to improve self confidence amidst changes associated with aging.Dublin, Ireland.
for our Age
Assists senior citizens to create independent online forums for self expression, self advocacy and improved self confidence. United Kingdom.
A curriculum training to teach seniors how to balance mind, body, and spirit so that they can increase their quality of life, self-confidence and be more powerful contributors to society. In Georgia USA.
Ambassador for Seniors
Information and referral services to seniors explained in their language and culture for improved self confidence.Tri-City area Fremont, Newark, Union City, CA, USA.
Immigrant elderly learn English as a Second Language from college students in order to become American Citizens and to improve self confidence. Philadelphia, PA, USA.Watch Video.
The Coalition of Limited English Speaking Elderly is committed to assuring that older people who are not fluent in English such as immigrants, refugees and migrants have access to the same programs and services as do English-speaking seniors. The program also teaches an ESL curriculum in order to improve senior self-confidence.
Chicago, Illinois, USA.
Seniors phone in to access the latest news and updates on safety, new laws and other issues of interest.
New York, USA.
Live Caption is a voice recognition app which listens to spoken words and instantly translates them to text in real time. The app provides instant translation of conversation to text for those who are deaf or have hearing loss. Online. Watch Video
"Ageism is one of the most pervasive prejudices across human society.
Although ageism is less aults in widespread mistreatment, ranging from stereotypic and degrading media images to physical and financial abuse, unequal treatment in the workforce, and denial of appropriate medical care and services."
See what the U.S. Equal Employment Opportunity Commission (EEOC) stance is on Age Discrimination.