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AGING AWARENESS PROGRAMS


FEATURED AGING AWARENESS PROGRAM

Senior sensitivity, self confidence and awareness programs

AGE DEMANDS ACTION CAMPAIGN

Global campaign to fight ageism and age discrimination by involving older adults in fighting for equal rights.





AGING AWARENESS, SENSITIVITY SELF-CONFIDENCE PROGRAMS

Aging Awareness and Sensitivity Training
Senior Marketing
LGBTQ Senior Awareness, Diversity & Sensitivity Training
Senior Self-Confidence

Aging Awareness & Sensitivity Training Programs

Seniors are Cool
Program



Free video and senior sensitivity training teaching school children how to dispel misconceptions about seniors. Based in Manitoba Canada.
Friends of the Elderly Transition Year
Program

Irish students learn about Irish history through the lives of elderly "back in the day" and receive school credit. This senior sensitivity training not is only educational but increases awareness of seniors. Ireland.
Watch Video
Help Age India
School Action for Value Education Program

Adding values education, aging awareness and senior sensitivity training to Indian school curriculums to encourage children to treat the elderly with respect and understanding.
Across India. Watch Video


Macklin Intergenerational Institute Xtreme Aging Program
Senior sensitivity training, simulating what it may feel like to physically and mentally age by stuffing cotton in ears and putting rubber bands around hands. Across the USA.
Watch Video
The Martha Stewart Center for Living Education Program
Geriatric care and training for doctors at Cedars Sinai. The Center provides older adults and caregivers with a holistic approach to healthcare covering the functional, physical, mental and social engagement aspects of aging. New York, USA. Watch Video
Serving Elders of Color Initiative Program


Senior sensitivity training for organizations to appreciate cultural differences and diversity in program development geared towards older adults. Based in
San Francisco,California, USA.


Walk in My Shoes
Senior Sensitivity Program


Senior sensitivity training for young people. Youth can understand the elderly better by sharing experiences and by learning through sensory exercises what it actually feels like to grow old. Illinois, USA
ZOOM Into Action
You Can Help Seniors Program


A television show that encourages kids to help the elderly in fun ways and at the same time receive senior sensitivity training. PBS stations across the USA.
Shades of Gray
Seminar
Program

Jewish leaders receive senior sensitivity training by learning how to engage the elderly and address their ever changing challenges.
Philadelphia and New York, USA.


Capturing Experience Program


Senior awareness and sensitivity training video for employers so that organizations can better understand and employ the talent, energy and expertise of seniors. Based in Pennsylvania, USA. Program training available to all.
Training for Housing
Managers
Program


Senior sensitivity training for landlords in the United Kingdom on how to deal with elderly tenants and their specific needs and issues. England, United Kingdom. (UK)
Changing Age
Campaign
Program

Senior sensitivity training and awareness campaign to challenge the negative perceptions society has about older people in the United Kingdom.(UK)


Age Demands Action Campaign
Program

Global senior awareness and aging sensitivity campaign by HelpAge International to fight age discrimination. International. Watch Video
ASA - Network On Multicultural Aging Education Program
American Society on Aging provides education and senior sensitivity training for professionals on diversity and multicultural aging to be used in the development of institutions and programs. Across USA.
ASA – Policy and Advocacy Education Program
American Society on Aging provides senior awareness and sensitivity training for professionals and others on advocating for the rights and well being of seniors.
Across USA.

Massachusetts Institute of Technology- MIT
AgeLab Program

A research lab of the Massachusetts Institute of Technology (MIT) with the purpose of inventing new ideas and technologies to allow older adults to continue to life well independently as they age.
Based in Massachusetts. Watch Video
Stanford Geriatric Education Center Ethnogeriatric Program
Resource materials to educate health care professionals, researchers, and policy analysts on diversity and culturally sensitive issues associated with aging and health. Based in Stanford, California, USA.
MIT Age Lab AGNES
Age Gain Now Empathy System Program

AGNES is a suit designed by the Massachusetts Institute of Technology 's AgeLab to simulate what it feels like to age providing hands on senior awareness and sensitivity training. Massachusetts, USA. Watch Video

Learning to Give
Senior Sensitivity Training Program

Philanthropy training curriculum for youth to increase understanding and sensitivity of seniors and those with disabilities. Available for free online.
Pfizer
Get Old Campaign Program

A campaign and interactive website for all ages to share their stories and thoughts on what it means to get old. A forum for rethinking what it means to age, challenging aging stigmas and how to get older and learn live better. Available free online.
Watch Video
How to Conduct a
Senior Sensitivity Training Session Guide

A guide on how to conduct senior sensitivity training for students, youth or others who work with seniors. The training seeks to increase awareness of some of the challenges seniors may face. Available free online.

Universal Gerontology and Alzheimer's Disease Awareness Program
A group of college, high school, and graduate school students that is increasing awareness of aging and the elderly. To encourage younger people to have more awareness, love, compassion, and respect for seniors and to understand issues that they deal with in particular Alzheimer's disease. Los Angeles, California. Watch Video
SECURE - Senior Sensitivity Training Program
Simulated aging trainings where participants can feel what it's like to age through sensory exercises such as modified eye glasses to simulate vision loss and putting rubber bands around hands to simulate arthritic symptoms. Available in Florida.
New Ventures Leadership Leaders of Color in Field of Aging
Trains and encourages leadership in professionals of color and their critical role in the field of aging.
Across USA.

Leadership Council of Aging Organizations
(LCAO)

The Leadership Council of Aging Organizations is a group of organizations concerned with advocating for the well-being of older adults and is committed to representing interests such as ageism and health care policy. Across the USA.
Australian
Association of Gerontology

The Australian Association of Gerontology connects professionals working in the aging related services industry and promotes awareness of aging related issues.Australia.
Grey Pride



Grey Pride is a campaign to raise awareness about the issues and challenges experienced by older people, such as ageism, stereotypes and other common misconceptions surrounding aging. United Kingdom.
Watch Video

Global Action
on Aging
United Nations


Global Action on Aging researches critical worldwide aging related issues and publishes reports. Issues relating to older adults such as income support, health access, and human rights are covered so that the quality of life of older adults worldwide can be improved. International.
100 Days of
Happy Older People Campaign

A global social media campaign encouraging the younger generation to connect with the older generation. Younger generations are to ask an older person 'What makes you happy?' The answer and a picture or video is then posted online on Facebook or Twitter using the hashtag #happyolderpeople. The goal is to increase awareness of aging and the positive contributions of older adults to society.
Watch Video
Elder
Economic Security Initiative

The Elder Economic Security Initiative is a national campaign that responds to the economic uncertainty and challenges facing seniors in America. The aim of the initiative is to make certain that low and moderate income seniors and seniors living in poverty can age in place with economic certainty and dignity. Across the USA. Watch Video

Bin Ageism



A national campaign to tackle age-based prejudice and ageism. The project includes an animated film put together by an intergenerational group of students, artists and animation experts from the British Film Institute and Magic Me. United Kingdom. Watch Video

Beautiful Minds Campaign


A national photo essay exhibit showcasing older adults living mentally active lives without allowing age be a barrier. Across the USA. Watch Video
To Live 10,000 Years



A campaign to photograph 100 centenarians in each of the 50 United States with the end result representing over 10,000 years of living.
Across the USA.
Assisted Living Federation of America Film Competition Ageism
An award competition for the best short film and public service announcement addressing ageism.
Across the USA.

The Alliance for
Aging Research



Alliance dedicated to aging related research, improving the health of older adults and advocating for issues that affect seniors.
Washington, D.C. USA.
Watch Video
McMaster’s Institute for Research on Aging


A research institute for advancing the science of aging. Ontario, Canada.
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Older Persons
Advocacy Network



Provides free advocacy, information and education on aged care services with the goal of educating and empowering older adults on their rights with respect to aged care homes and aged care services. Australia.

Milken Institute
Center for the Future of Aging


A think tank which works to promote healthy and purposeful aging through education, publications, policy initiatives and research. Online with offices in Santa Monica, Washington, London, Singapore.
Watch Video
Age is More Campaign



A campaign using research, commentary and storytelling to challenge ageism and promote elder rights. Canada.
Watch Video
Sheridan Centre for
Elder Research



A postsecondary institution conducting aging related research to improve the lives of older adults, their families and communities. Canada. Watch Video

International Conference on Geriatrics & Gerontology
The International Conference on Geriatrics & Gerontology brings together Geriatricians, Gerontologists, Doctors, Professors, Social workers, Palliative Care Specialists, Nurses, Health Care Administrators, Researchers and Students from around the world to discuss the latest research on aging related issues, achievements and advancements in the field of Geriatrics and Gerontology. International. Watch Video
Return of Million Smiles



A campaign initiative to encourage people to change the way they look at aging and taking care of aging parents in India. The goal is to increase awareness and sensitize the public about the state of the vulnerable elderly so that seniors can live with the social security and emotional support necessary to live a dignified life. Across India.
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International Association of Gerontology and Geriatrics
The International Association of Gerontology and Geriatrics conducts gerontological research and training worldwide by working with international, inter-governmental and non-governmental organizations. International.

INNOVAGE



INNOVAGE is a project dedicated to developing, testing, surveying and cataloging, social innovations that will have a solid impact on improving the quality of life and well-being of older people. United Kingdom.
Luminate
Creative Aging
Festival

Annual creative aging festival bringing together older people and others across generations to celebrate, share stories and explore what aging means. Scotland. Watch Video
Passions Project



A photography project following older adults who are living their passion and leading full and active lives. Online.
Watch Video

Gilbrea Centre for Studies in Aging


The Gilbrea center conducts aging related research, suggests changes in aging policy and advocates for older adults. Canada. Watch Video
Grandparents Day



Annual day celebrating grandparents with the aim of recognizing the importance of grandparents in society and their valuable influence on future generations.
New South Wales NSW
Ask Gran Not Google


An inter-generational project that encourages kids to turn to older adults and engage in conversation before getting online for answers. The project allows the younger generation to benefit from the valuable wisdom and experience of seniors. New South WalesNSW
Watch Video

Old’s Cool



Engaging older adults and youth in intergenerational activities.The program tackles ageism, improves communication between older adults and youth and increases understanding between the two generations.
Scotland. Watch Video
Intergenerational Quiz



Brings older people and younger people together to discuss everything from stereotypes of each group to interests and opinions. The program aims to connect different generations together, increase awareness of ageism, have fun and reduce social isolation. Scotland.
Watch Video
American Federation for Aging Research


Supports healthy aging through biomedical research to help individuals live longer, healthier lives. USA. Watch Video

Age On Rage On
Campaign



Campaign to raise awareness for long-term care services and to support the caregiver workforce that in turn supports California's aging population. The goal is to mobilize change, affect legislation and provide additional resources for older adults.
California, USA.
International Council on Active Aging


A network of organizations committed to the well-being of older adults challenging misconceptions about aging and empowering seniors. Vancouver, B.C. Canada. Watch Video
Council on Social Work Education Gero-Ed Center
Resources, information and training to help prepare social work students treat older adults. The aim of the program is to help clarify and strengthen the role of social work in elder care and to meet the social and emotional needs of older adults. Virginia, USA. Online.

Disrupt Aging Campaign



A campaign redefining what it means to age by sharing and posting stories about how people are staying active, relevant and vibrant as they age. The aim is to inspire positive aging and to challenge aging stereotypes. USA.
Watch Video
Older Americans Month



An annual celebration during the month of May to honor older adults, the contributions they make to their communities and to recognize the importance they hold.
Across the USA.
Watch Video
Age Demands Action
Ageism During COVID-19
Campaign

A campaign that stands against ageism during the COVID-19 pandemic. The campaign asks community members to ensure that the interests and concerns of older adults are heard by decisionmakers and to ensure equity and rights during the COVID-19 pandemic regardless of age. International.
Watch Video

Age Awareness Training for Intergenerational Workplace Teams
Age awareness training for intergenerational workplace teams providing sensitivity training for employers and employees. Training covers how intergenerational practices can benefit the workplace. Scotland, United Kingdom.



Senior Marketing

Elders in Action
Age Friendly Business Certification

Elders in Action helps businesses assess their level of elder friendliness. Businesses can better serve the senior market by providing catered products and service and older adults can receive a more pleasant service experience. Portland, Oregon, USA.
Generations Award Senior Marketing
Program


Increasing awareness of the purchasing power of seniors by holding an International competition for excellence in marketing to the senior market.
Program available and open Internationally.
National
Mature Media
Awards


Senior marketing awards recognizing the best marketing, communications, educational materials and programs for older adults. Across the USA.

Zillner
Senior Marketing



Zillner is a marketing and advertising company dedicated to the unique needs of businesses serving the senior consumer. Zillner provides targeted marketing to older adults catering to their unique needs and wants. Businesses are providing with a better understanding of the senior market. Across the USA.
Elder Friendly Business Certification
Program

Seniors go undercover to evaluate how sensitive a business is to the needs of older adults. Volunteers report back to the organization Action for Older People on how elder friendly a business is which then makes a decison on granting an elder friendly seal of approval.
New York, USA. Watch Video
ASA - Education for Businesses on the Aging Population Program
American Society on Aging provides education and senior awareness and sensitivity training for businesses on the aging population's consumer habits, boomer lifestyles, marketing, legal, workplace and retirement issues.
Across USA.

Coming of Age
Senior Online Marketing



Marketing to baby boomers with the help of online senior marketing targeted techniques. To cater to the unique needs and wants of the boomer age group by using senior market research.
Based in Illinois, USA.
Society of Certified Senior Advisors
Senior Market Training

The Society of Certified Senior Advisors provides in-depth training and credentials to professionals in any industry so that they can effectively work with and interact with senior clients and the senior market. Sensitivity training helps those working with seniors and the senior market to better understand the aging process and their target market.
Across the USA.
Watch Video
International Center for Long Term Care Innovation (InnovateLTC)
InnovateLTC provides aging technology research, testing and distribution for new, innovative aging related products and services for entrepreneurs, start ups and venture capitalists so that they can help older adults live more independently.
Based in Kentucky, USA. Watch Video

Aging in America Conference


Aging related issues conference for professionals who work with older adults, businesses and others to learn about the growing aging aging related products and services. Across the USA.
Watch Video.
GenAge Marketing



Senior marketing company that assists businesses in catering their marketing strategy, message, product and/ or service to the senior/boomer market. Across the USA.
Gerontology
Innovation Consulting



A consulting company that helps companies connect with the mature market and develop innovative aging related products, services and programs. The aim is to help companies design better products and services which will allow older adults live more independent lives. Massachusetts, USA.

Modern Aging



An educational program to inspire entrepreneurs and innovators to create businesses that provide goods and services to serve the needs of aging populations around the world. Based in Singapore and Sweden.
Watch Video
Zoomer Show



A yearly exhibition featuring the latest products, services and trends for the senior market. Senior providers and exhibitors catering to the senior market connect and exchange information on products and services. Canada.
Changing Age
for Business
Program

Providing businesses in the United Kingdom with senior awareness and sensitivity training so that products and services are better able to reach the senior market.

Nesta
Ageing Well
Challenge Prize

The Nesta Ageing Well Challenge Prize rewards innovative ideas and projects that help people age well with a cash prize and other start up resources that will help bring their innovations and ideas to life.United Kingdom.
Watch Video
Aging2.0



Aging2.0 connects, educates and supports startups and innovators so that they can improve the lives of older adults and long-term care. Aging 2.0 combines innovation, technology and aging to better serve the senior market. International. Watch Video
The Research
Institute for Disabled
Consumers

Researches and publishes free consumer reports on issues of concern to disabled and older adult consumers. The aim is provide practical information needed by disabled and older adult consumers along with better designed products and services which meet the needs of the market.
United Kingdom.

Revera
Innovators in Aging



The Revera Innovators in Aging Program partners with and invests in innovative companies which aim to improve the lives of older adults. Canada.
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Technologies for
Aging Gracefully Lab



Designs aging related technology to provide products and services that help support older adults. The lab works to make tasks easier and experiences more pleasant for older adults and to keep them independent for as long as possible. Canada.
Watch Video
Age Well



A community of researchers, older adults, caregivers and others working to find technology-based solutions to make difference in the quality of life of older adults. Canada. Watch Video

China International Senior Care Expo


Senior Care expo held in China to exhibit and encourage businesses and services catering to the senior care market including senior housing, health care, technology and rehabilitation. The goal is to help meet the demand of the increasing aging market in China.

LGBTQ Senior Awareness, Diversity & Sensitivity Training Programs

SAGE LGBT Caregiver Sensitivity Training


SAGE's caregiver sensitivity trainings help support LGBT caregivers who may face obstacles from healthcare laws that privilege biological families and those who may lack resources.
New York, NY USA.
Watch Video
Transgender Aging Network Training Program
Seminars and webinars providing training to health care providers and advocates on transgender elder issues and sensitivities.
Milwaukee, WI, USA.
Gay & Lesbian
Elder Housing
Education & Training

Health care providers and community members are provided with LGBT senior cultural competency and sensitivity training so that they can better relate to low-income elder LGBT and HIV/AIDS populations.
Los Angeles, CA, USA.

Watch Video


LGBT Aging
Cultural Competency Program

LGBT cultural competency training to educate nursing care facilities, assisted living, palliative care and other organizations and agencies that work with LGBT seniors.
New York, NY, USA.

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National LGBT
Housing Initiative


LGBT senior cultural competency and sensitivity training to help housing developers, older adult housing facilities and retirement communities build environments and programs welcoming for LGBT seniors. New York, NY, USA.
Aging
With Pride Project


Cultural readiness and sensitivity training for working with LGBT seniors. The program also researches aging and health needs of LGBT seniors and increases awareness of issues.
Seattle, Washington, USA.

American Society on Aging LGBT Aging Issues Network
Education and LGBT senior sensitivity training for professionals and others on LGBT aging related issues by the American Society on Aging. Across the USA.
Project Visibility
Training
Program

LGBT senior sensitivity training for administrators and staff of nursing homes, assisted living residences, home care agencies, senior service providers, and friends and families of LGBT seniors.
In Colorado, USA.
Watch Video
Stonewall
Communities
Program

Advocates for and provides services such as LGBT senior sensitivity training for lthose who esbian, gay, bi-sexual and transgender (LGBT) seniors.
Boston, U.S.A. Watch Video

Openhouse LGBT Sensitivity Training Program
A comprehensive LGBT senior sensitivity training to help health and other service providers create welcoming, supportive and safe environments for Lesbian, gay, bisexual, and transgender (LGBT) seniors.
San Francisco, California, U.S.A.
Gay & Grey
Program



The Gay & Grey Program enhances the lives of older gay, lesbian, bisexual and transgender (LGBT) community members through LGBT senior sensitivity trainings, education, advocacy for inclusive LGBT senior housing along with providing a safe space for LGBT seniors to gather and connect with community. Portland, Oregon, USA.
Lavender Seniors



An organization which provides social support services, sensitivity training and a caring community for Lesbian, Gay, Bi-Sexual and Transgender (LGBT) seniors. San Francisco and Bay Area, California, USA. Watch Video

Older Lesbians Organizing
for Change

A national network of older lesbians over age 60 fighting against ageism through public awareness, education and public discourse. Across the USA. Watch Video
Opening Doors London



The largest organization providing LGBTQ+ cultural competency training along with information and support services to older Lesbian, Gay, Bisexual and Transgender (OLGBT) people in the UK.
United Kingdom.
Watch Video
Stonewall Charity Working with Older LGBT People A Guide for Care
A guide that offers practical advice to care organizations which provide support services to older lesbian, gay and bisexual LGBTQ+ people.
United Kingdom.

Silver Rainbow Project



A training program for aging service staff members on how to interact with sensitivity when working with LGBT older adults.The goal is to ensure that aging services providers, facilities, staff and caregivers are trained with the appropriate skills when caring for LGBT seniors. Philadelphia, USA.
Diverse Elders Coalition



Advocates for elders across racial, ethnic, and cultural communities on aging-related policies and programs. To provide a voice for the the diverse challenges all elders face and to promote a federal agenda to improve the health, economic security, dignity, and well-being of older adults. Across the USA.
Watch Video
The LGBTQIA+
Aging Project



Provides cultural competency and LGBTQIA+ friendly education and training to senior service providers, staff, caregivers, the community, and advocates for equity and inclusion for lesbian, gay, bisexual, transgender, queer, questioning, intersex, and asexual older adults.Boston, Massachusetts, USA.
Watch Video

Senior Self-Confidence Programs

Aging with Confidence



Seniors in Ireland are taught how to improve self confidence amidst changes associated with aging.Dublin, Ireland.
Speaking Up
for our Age


Assists senior citizens to create independent online forums for self expression, self advocacy and improved self confidence. United Kingdom.
Watch Video
Positive Aging
LifeStyles
Training

A curriculum training to teach seniors how to balance mind, body, and spirit so that they can increase their quality of life, self-confidence and be more powerful contributors to society. In Georgia USA.
Watch Video

Community
Ambassador for Seniors


Information and referral services to seniors explained in their language and culture for improved self confidence.Tri-City area Fremont, Newark, Union City, CA, USA.
Project Shine
Program



Immigrant elderly learn English as a Second Language from college students in order to become American Citizens and to improve self confidence. Philadelphia, PA, USA.Watch Video.
Coalition of Limited English Speaking
Elderly

The Coalition of Limited English Speaking Elderly is committed to assuring that older people who are not fluent in English such as immigrants, refugees and migrants have access to the same programs and services as do English-speaking seniors. The program also teaches an ESL curriculum in order to improve senior self-confidence.
Chicago, Illinois, USA.


Senior Information Line



Seniors phone in to access the latest news and updates on safety, new laws and other issues of interest.
New York, USA.
Live Caption



Live Caption is a voice recognition app which listens to spoken words and instantly translates them to text in real time. The app provides instant translation of conversation to text for those who are deaf or have hearing loss. Online. Watch Video




WHAT IS AGEISM? whatisagediscrimination

"Ageism is one of the most pervasive prejudices across human society. Although ageism is less aults in widespread mistreatment, ranging from stereotypic and degrading media images to physical and financial abuse, unequal treatment in the workforce, and denial of appropriate medical care and services."

WHAT IS AGE DISCRIMINATION?

See what the U.S. Equal Employment Opportunity Commission (EEOC) stance is on Age Discrimination.



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