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WHATAn intergenerational campaign to decrease barriers to aging with dignity.
WHYTo combat ageism, encourage intergenerational interaction, and promote age inclusiveness.
WHEREOlder Not Invisible.
Homecare Hub.
International Federation on Ageing.

Program Description

“Our willingness to exclude generations from meaningful relationships and representation is indicative not of the mental or physical changes associated with aging but of the social discourse that is rendering older adults invisible.”

“Homecare Hub’s CEO, Dr. Vipan Nikore, noticed that many of his patients feel that their age has affected the way they are treated, in the healthcare system, in policy, in the media, and even by their family. They are not alone, as a 2013 Revera study demonstrates that 41% of older Canadians report feeling invisible. Today, more and more seniors are feeling this way.”

“As granddaughters reflect on the legacy of their grandparents, sons on their mothers, and others on their friends and heroes, we quickly recognize that a single story has the capacity to change a long-told narrative in society.”


Older Not Invisible aims to encourage intergenerational conversations about aging.

The campaign also aims to unite like-minded individuals, organizations, and corporations to help change the way we look at aging.

To help make a difference and combat ageism, Older Not Invisible asks people to highlight stories of older adults who are defying expectations and making an impact and share them on social media #OlderNotInvisible.

The hope is that these stories will to demonstrate that older does not equate to ‘less important’, ‘less impactful, or ‘less incredible.’

Aging Programs
Aging Awareness & Sensitivity Programs
Aging Documentaries




Find out more about Older Not Invisible

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