CHANGING AGE FOR BUSINESS PROGRAM
WHATAn initiative to help businesses provide training, products and services to reach the senior market in an increasingly aging society.
WHYTo provide businesses with a better understanding and awareness of the needs of the senior market so that older adults may be better served.
WHERENewcastle University.
United Kingdom.
United Kingdom.
Program Description
The Changing Age for Business Program can provide businesses with:
-Increased market share while helping to improve the quality of life of seniors.
-Access to University research on the reaching the senior market .
-Business plan re-development to include seniors as a target audience.
-Development of products and services which can be marketed to the senior market.
-Training for managers and employees to become more familiar in the senior market .
source:ncl.ac.uk
