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WHAT A campaign and interactive website for all ages to share their stories and thoughts on what it means to get old. A forum for rethinking what it means to age, challenging aging stigmas and learn how to get older and live better.
WHYTo increase awareness of the aging process and the many different challenges and sensitivities of aging. To ask what it means to age, consider aging stigmas and consider how to increase the quality of life as one ages.
With support from Easter Seals, International Longevity Center at Columbia University's Mailman School of Public Health, Men's Health Network, National Alliance for Caregiving, National Coalition for Cancer Survivorship, National Consumers League, National Family Caregivers Association, Patient Advocate Foundation, Society for Women's Health Research, Visiting Nurse Associations of America and WomenHeart: The National Coalition for Women with Heart Disease.

Program Description

"…you'll get old, you'll live longer and better. When you have more time you get to see more, do more, share more. You get to make more wrong turns and explore new places. You get to experience more successes and more failures. It's a chance to live not just longer but fuller. To hit your prime at 30 and 50 and every year after. To turn a time that was feared into a time to look forward to and live long enough to find out what you're here for…"

– Pfizer. Get Old, Growing Up Video.

Seniors, youth and people of all age groups can use the Get Old website to share stories, thoughts and experiences about aging and growing old to increase aging awareness.

Survey categories include the various attitudes and emotions associated with aging such as:

The Get Old website also serves as a guide and support system for seniors to help them increase self-confidence and self-awareness during life transitions.

Support and information for aging comes from Pfizer experts, patient advocacy groups, and the general population in the form of posts and videos.

The Gallup & Robinson Research surveyed people between the ages of 18 to 65 and over on how they feel about getting old. A sample of the results were as follows:

-Those between the ages of 50 to 64 are the most optimistic about getting old (42%).
-Health was the number one reason people felt aging was better (74% ) or worse (66%)
than expected.
-Nearly 60% believe science and medicine has had a significant impact on the ability of people to live longer and better .
-Individuals think their generation will leave the world a healthier (41%) and more tolerant place (45% ).
-Most people (42%) define themselves as a free spirit when it comes to aging, and the
sentiment increases with age (free spirit defined as I don't think about it – I just take life as it comes)




Find out more about the Pfizer Get Old Campaign Program

Senior Programs

-More Senior Awareness, Sensitivity Training and Self-Confidence Programs

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