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WHATGrey Pride is a campaign to raise awareness about the issues and challenges experienced by older people, such as ageism, stereotypes and other common misconceptions surrounding aging.
WHYTo recognize the contribution older people make to society and value the wisdom that comes from a lifetime full of experiences.
WHEREGrey Pride.
United Kingdom.

Program Description

"Our campaign calling for a dedicated Minister for Older People has achieved cross-party political backing and is supported by an array of organisations working for older people, as well as celebrities of all ages."

"Music is a powerful medium which brings people together and we wanted to write a song based on real life experiences, lifetime achievements, challenges overcome as well as older peoples' aspirations for the future. Together we have created a record that highlights the wealth of talents older people have and hopefully, will become synonymous with the benefits of age!"

Grey Pride is campaigning for a post in government representing the elderly through a dedicated Minister for Older People.

Grey Pride has organized older adults in a band called The Anchor Community Band, which has produced a charity single celebrating the positive aspects of aging and challenging stereotypes and misconceptions about older adults in a fun way. The single ‘See Yourself’ was recorded by more than 350 people from Anchor's retirement housing and care homes across England.

Proceeds raised from the song will go towards Contact the Elderly, a national charity which aims to combat loneliness and isolation faced by older people who live alone.

Aging Awareness & Sensitivity Programs



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