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WHATA think tank which works to promote healthy and
purposeful aging.
WHYTo promote positive aging through education, publications, policy initiatives and research.
WHERE Milken Institute Center for the Future of Aging.
Online with offices in Santa Monica, Washington, London, Singapore.

Program Description

“The ‘Silver Economy’ is becoming an increasingly powerful force, with the spending power of 60+ consumers expected to reach $15 trillion by 2020…
This silver economy includes not just the direct purchases of products and services by our older citizens, but also the economic activity generated by their spending and broader needs. It includes every dollar spent by consumers, companies and governments on products, services and activities that enhance the quality of life of aging people, as well as the jobs, taxes, charitable giving and additional value that gets created in the process… Beyond purchasing power, businesses that embrace age-friendly workplaces can benefit from an advantage in the competition for talent.”

“As we live longer, our society is being transformed in ways we couldn’t have imagined. It’s vital that individuals and businesses recognize the tremendous potential of this longevity revolution. Far from being an economic challenge, our aging population could generate the most significant economic opportunity of our lifetime.”

Publication: ‘Longevity The Economic Opportunity of Our Lifetime’

Milken Institute Center for the Future of Aging aims to change the perception of older adults and promote policies which allow older adults to feel productive and engaged throughout their lifetime. The initiative works to promote investing in older adults as a part of the economy.

Some of the Milken Institute’s aging related seminars, research and publications include:

  • Best Cities for Successful Aging – index measuring economic, employments, financial and job conditions, housing, transportation, and social engagement factors that help create safe, affordable and connected, engaged communities along with health and wellness, crime rates and weather.
  • What All Mayors Must Do Now To Help Their Cities’ Older Residents – Mayors Pledge recognizing the power cities hold to transform their cities into age-friendly cities.
  • Power of Purposeful Aging – Culture Change and the New Demography.
  • Longevity: The Economic Opportunity of Our Lifetime.
  • How the Driverless Car Could Transform Older Adults Lives.
  • The Longevity Economy
  • Business of Longevity Conference – discussion of economic opportunities and challenges  presented by the world’s ageing population and increased longevity.

The Milken Institute Center for the Future of Aging is a part of the Milken Institute, a think tank which aims to increase global prosperity by advancing collaborative solutions that widen access to capital, create jobs and improve health through independent, data-driven research, action-oriented meetings and meaningful policy initiatives.

Aging Programs
Aging Awareness & Sensitivity Programs
Senior Marketing




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